It’s sort of not sometimes.
It’s okay if the man is rough during his duty hours, but enjoys sweetie stuff while maintaining his image. Like scary buff guy buying strawberry parfait holding a death glare; Big man that can beat down an evil organization barehanded, taking his time to pet cute Pokemon; etc.
It’s bad when rough guy only has the looks of rough guy while everything else is a whinny pussy, such as acting girly, faggy, crying for minimal shit, princessy, etc. It’s only for comedic purposes but it’s tiring at this point.
It’s fine with measure, but not when it’s all looks.